• Register to create a 4×4, 6×6, or 10×10 square on your own, with a partner or a group. The deadline is COMING SOON (will close sooner if all spots are filled).
• If you register by May 31, you’ll have the opportunity to take part in an Art Show hosted by Central Rappahannock Regional Library Howell Branch during July and August.
• Participate in a workshop with the 2025 Featured Artist, “The Chalking Dad,” to get a feel for the festival and learn some tricks from an experienced artist. The in-person workshop (Via Tutori) will be held at Howell Library, Thursday, August 7, 5:30-7:30
• Because our sponsors believe in supporting the arts, there is no charge for the artists, and materials are included.
• There will be an artist’s reception and materials pick-up on Friday, September 26 at St. Peter’s Lutheran Church in Stafford.

Via Colori® offers you at least one advantage not found at other festivals. At most art shows, the public sees the sponsor’s name once. But, because Via Colori artists are creating the work on the pavement during the festival, it changes each time the public passes. People return again and again to mark the progress of the work, and they see your name on a street label above the artwork signifying your donation.

Your sponsorship will be listed on our Square Sponsors Board, which prominently highlights all of our donors. You’ll also have access to our Sponsor/Artist Respite tent throughout the event, and you are welcome to provide small promotional notes/items to display on the tables in that tent.The main benefit is that you directly help our beneficiaries – the cultural, educational, student leadership, and student aid projects of Stafford County Public Schools.  All donations/sponsorships (monetary/gifts) are tax-deductible and a receipt will be provided for your records.

If you are interested in a Major Sponsorship with greater print, social media, and/or radio promotional benefits, contact us at ViaColoriSales@gmail.com.

The Via Colori® Street Painting Festival is the modern-day version of a centuries-old tradition in which dozens of volunteer artists create large-scale pastel artworks directly on the pavement of our county’s streets. In 2025, Via Colori® Stafford will be held at the Stafford Regional Airport in Stafford, Virginia, a location that provides plenty of parking and space to spread out.

Bring the entire family to watch the artists in progress, enjoy music on the Via Musica stage, and visit nonprofit organizations’ booths and food vendors. Kids will love Via Bambini, where they’ll get to create their own works of art! Via Colori® Stafford is hosted by Discover Stafford Museum & Cultural Center and the Rotary clubs of North Stafford and Stafford with support from our sponsors.

Scott Mayausky, Stafford County Commissioner of Revenue and previous Chairman of Discover Stafford County Museum & Cultural Center, talks about the magic of Via Colori® Stafford.